Is DS a Joint Venture Car?
2 Answers
DS is a joint venture car. Relevant introductions are as follows: 1. DS is a premium brand under Peugeot Citroën, with its full French name being Déesse, meaning 'Goddess' in French. 2. In 1955, DS made its debut at the Paris Motor Show, causing a sensation with its innovations in design and technology, sparking a revolution in the automotive industry and holding a very important position in the history of automobile development. DS is highly favored by French political figures and is hailed as the 'Presidential Car.' From Charles de Gaulle to François Hollande, DS has been the preferred choice for French presidents. 3. In 2012, the DS brand officially entered the Chinese market with its products. As a new generation luxury car brand under the Peugeot Citroën Group, it is committed to providing consumers with innovative, personalized, and inspiring driving experiences.
To be honest, having been in the automotive industry for so many years, the DS brand has quite a story. It originally belonged to the French Citroën Group and was positioned as a luxury design brand in Europe. A few years ago, to enter the Chinese market, it formed a joint venture with Changan Automobile to specifically produce and sell DS cars in China, making it a typical joint venture car at the time. This collaboration allowed DS to benefit from localized production and policy advantages, with cars produced at the Shenzhen factory being more acceptable to Chinese consumers in terms of configuration and price. However, with market changes, they gradually withdrew from the joint venture model and now focus more on imported pure electric vehicles. I recommend interested friends to inquire at 4S stores, as some older inventory cars might still be available, but under new policies, maintenance and repairs might involve concerns about imported parts. When choosing a car, don’t just focus on the joint venture label; the key is to see if it fits your daily needs.
