Is DS a Brand Under Citroën?
2 Answers
DS is not a brand under Citroën. DS is a top-tier luxury design brand in the French automotive industry, belonging to the PSA Group. Below is some related information about Citroën: 1. The dimensions of DS are 4603*1891*1626mm. 2. The DS lineup uses a 1.6-liter four-cylinder turbocharged engine, available in high and low power variants. The high-power version delivers a maximum horsepower of 215, while the low-power version offers 181 horsepower. 3. The DS lineup is equipped with an 8-speed automatic transmission. The front suspension features a MacPherson independent suspension, and the rear suspension is a multi-link independent suspension.
Yes, DS was originally a brand under Citroën, derived as its premium series. I remember Citroën launched the DS model back in 1955, with truly avant-garde designs featuring innovations like air suspension, making it an iconic classic. Later in 2014, PSA Group (now part of Stellantis), Citroën's parent company, decided to spin off DS as a standalone sub-brand focused on the luxury car market. Today, DS has its own product lineup, such as the DS 7 SUV, maintaining French-inspired designs while adopting more modern technologies and sharing group resources. Personally, I find this brand evolution fascinating—it’s like Citroën’s child growing up and branching out independently, retaining the family DNA but with a sharper focus on premium customers and electrification trends. From an automotive enthusiast’s perspective, this story showcases how brands adapt to market shifts, continuously rolling out new models to captivate fans.