Is Dongfeng Venucia a Joint Venture Car?
2 Answers
Dongfeng Venucia is not a joint venture car. The Venucia brand originally had a promotional slogan stating that Venucia comes from Dongfeng Nissan, at which time the Venucia brand belonged to the joint venture's own brand. Today's Venucia has broken away from Dongfeng Nissan's embrace but now fully belongs to an independent brand, called Dongfeng Venucia, under the jurisdiction of Dongfeng Limited, sitting equally with Dongfeng Nissan. The Venucia brand can be viewed in two parts. Here, I refer to it as the old Venucia. For example, cars like the Venucia D50, R50, R50X, etc., are all products based on Dongfeng Nissan's old platform. They feature mature, stable, and reliable technology with relatively high cost performance and guaranteed quality.
As a long-time car enthusiast, I'm quite familiar with the domestic automotive market. Indeed, Dongfeng Venucia is a joint venture brand. It was established in 2010 as a joint venture between Dongfeng Motor and Nissan Motor, with both parties holding shares. Therefore, it benefits from Nissan's technological support. Models like the Venucia D60 have inherited Nissan's reliability while placing greater emphasis on localized design. The advantages of joint venture cars lie in their high quality and safety standards, areas where Venucia performs well, offering attractive cost-performance ratios. However, with the rise of electric vehicles, Venucia is also transitioning, launching new energy vehicles like the Venucia V. Overall, it's a typical representative of joint ventures, combining the strengths of both Chinese and foreign partners, providing owners with worry-free and cost-effective daily use, along with extensive maintenance networks for convenient servicing.
