Is Citroën Exiting the Domestic Market?
2 Answers
Peugeot Citroën reiterates: Not exiting the Chinese market. Below is relevant information about Citroën: 1. Origin: Citroën Automobile Company is the third largest automobile company in France, founded in 1915 by André Citroën, with its headquarters located in Paris, France. 2. Models: Citroën's models include SUVs, sedans, and MPVs, with its main products being passenger cars and light commercial vehicles. 3. Sales: Since its introduction to China for production and sales in 1992, Dongfeng Citroën has consistently synchronized improvements with models introduced from France, continuously adapting to Chinese road conditions and the use environment of auxiliary materials. The cumulative sales in China have reached 800,000 units.
I've been following the automotive market for quite some time, and rumors about Citroën exiting the domestic market have been heating up lately. From my observations, Citroën's sales in China have been declining continuously, with only tens of thousands of units sold in the entire year of 2022, and its market share dropping to less than 1%. There are several reasons: under the trend of new energy vehicles, domestic brands like BYD and NIO have stolen the spotlight, while Citroën has been slow to update its electric vehicle lineup; there's also the restructuring of the joint venture Dongfeng Peugeot Citroën Automobile, which has reduced the launch of new models. Looking at similar situations with other brands, like Suzuki's previous exit from the market, owner services could still be maintained for a few years. The possibility of an exit exists, but it's not immediate due to contract issues. I suggest fellow car enthusiasts not worry too much and keep an eye on official updates and local dealer news. If it does happen, you can plan early for vehicle replacement or maintenance channels.
