Is Chery Jaguar Land Rover a Joint Venture or Domestic Brand?
1 Answers
It is a Sino-British joint venture vehicle. Below are relevant details: Chery Jaguar Land Rover: The engines used in Chery Jaguar Land Rover are domestically produced. Core components of these engines are manufactured in domestic workshops, and even Jaguar's entry-level models can be equipped with this engine, offering high cost-effectiveness. In addition to introducing Jaguar's core technology of all-aluminum body, Chery Jaguar Land Rover also synchronously introduces the latest and most advanced Jaguar Land Rover engines. The first domestically produced engine is the Ingenium 2.0T four-cylinder engine. The engine production workshop of Chery Jaguar Land Rover covers an area of 51,000 square meters with an initial annual production capacity of 130,000 units. Three core engine components—cylinder block, cylinder head, and crankshaft—are all manufactured in domestic workshops. Chery Jaguar Land Rover Automotive Co., Ltd.: Established in November 2012, Chery Jaguar Land Rover Automotive Co., Ltd. is a joint venture formed by Chery Automobile Co., Ltd. and Jaguar Land Rover Automotive, with a 50:50 ownership ratio. It is the first Sino-British joint venture high-end automotive enterprise in China.