Is Chery Jaguar a Joint Venture or Domestic Car?
2 Answers
Chery Jaguar is a joint venture car. The relevant introduction of Chery Jaguar XEL is as follows: Appearance: The Jaguar XEL features a large-mouth front grille with chrome trim around it, and the brand logo is placed in the center of the grille. The headlights on both sides adopt an irregular shape and incorporate LED daytime running lights. The rear of the car has a more rounded line design, with XEL and Chery Jaguar badges on both sides of the trunk lid, indicating its identity as a domestic model. The exhaust adopts a dual single-out layout with circular exhaust outlets. Dimensions: The Jaguar XEL has a body size of 4788×1850×1429mm and a wheelbase of 2935mm, which is significantly improved in length and size compared to the XE model. Configuration: In terms of configuration, the Jaguar XEL offers different roof colors, 8 wheel rim styles, headlight groups, and dual-color front grilles. For tires, it provides five tire sizes: 205/55R17, 225/50R17, 225/45R18, 225/40R19, and 255/35R19.
I'm the type who frequently visits 4S dealerships. Last year, I considered buying a Chery Jaguar because it's genuinely a joint venture brand, a collaboration between China's Chery and Britain's Jaguar Land Rover. The joint venture model offers many benefits—the car prices are significantly cheaper, avoiding the high tariffs of purely imported vehicles. Locally produced in Changshu, Jiangsu, the materials and craftsmanship combine the strengths of both Chinese and foreign expertise, resulting in more stable quality compared to purely domestic brands. I used one for a year, and the interior is quite luxurious, with smooth driving performance. Routine maintenance can be handled at local shops, making it hassle-free and cost-effective. The downside of joint venture cars is the higher brand premium and slightly pricier parts, but overall, I think it's worth it. When I change cars in the future, I’ll still keep an eye on this kind of Sino-British collaboration.
