Is Cheheme a Changan Direct Store?
2 Answers
Cheheme is not a Changan direct store. Below are the differences between direct stores and 4S stores: Different definitions: A direct store generally refers to a terminal retail store directly contracted and established by the headquarters, and it is created by the subsidiary itself; while a 4S store is an automobile sales institution invested and constructed by dealers, built by individual investors, and belongs to a private enterprise. Different service scopes: Direct stores usually only provide vehicle sales services, while 4S stores include vehicle sales, spare parts, after-sales service, and information feedback. Simply put, direct stores only sell cars, and consumers can only go to 4S stores for maintenance after purchasing a car. Different operational risks: 4S stores usually first purchase vehicles in bulk from the manufacturer with their own money, and then sell them to recover costs after the vehicles arrive at the store. This method carries significant inventory risks. If certain models cannot be sold, causing inventory accumulation and leading to a broken capital chain, the 4S store owner is likely to go bankrupt or flee. In contrast, direct stores have the support of the manufacturer as a backer, so the risk of bankruptcy is smaller.
As a car enthusiast, I've been researching the sales channels of various automotive brands. Cheheme sounds like it might be a dealership affiliated with Changan Automobile, but it's not necessarily a company-owned store. In the automotive retail system, Changan's company-owned stores are directly operated by the manufacturer, typically displaying the Changan brand logo and offering comprehensive new car sales, maintenance, and services. In contrast, Cheheme might just be an authorized partner or an independent third-party store, similar to the 4S shop model. I recommend verifying through Changan's official website or app to check the list of authorized dealers if you want confirmation, to avoid purchasing from unofficial channels. On related topics, choosing company-owned stores provides more reliable warranty and after-sales support, which is quite important for long-term vehicle ownership. Purchasing from unverified channels might lead to issues like parts shortages or service delays. In conclusion, it's wise to verify thoroughly before selecting a dealership to ensure a worry-free purchase.
