Is Buying a Car at an Auto Expo Cheaper Than at a 4S Store?
2 Answers
Buying a car at an auto expo is not necessarily cheaper than at a 4S store. Detailed Explanation: For some less popular models, the discounts at auto expos can be significant. This is because manufacturers aim to meet sales targets, often pricing these less popular or slow-selling models much lower than at 4S stores. Conversely, popular models generally do not have discounts, as dealers are not concerned about selling them and thus do not offer substantial discounts. Characteristics of 4S Stores: Automobile 4S stores are built by dealers according to the standards set by the car manufacturers. These stores, together with the manufacturers, form a brand alliance representing the brand's culture, value, and loyalty, helping to establish the brand's reputation and credibility for the manufacturer.
Every time I attend an auto expo, I pay close attention to prices. Based on my own car-buying experience, it's indeed possible to get a much better deal. At the expo, manufacturers and dealers compete for customers by offering substantial cash discounts or free maintenance and insurance packages. For example, last time my friend bought an SUV and saved five to six thousand yuan compared to the price at a 4S store. However, don’t just focus on the base price—consider factors like inventory cars or promotional models, as some popular models may not be cheaper. The negotiation room is greater at auto expos; with large crowds, salespeople are eager to close deals, making it easier to bargain. That said, post-sale services might not be as attentive as at 4S stores, such as maintenance and repairs. My advice is to research the market beforehand, carefully select on-site, and you can secure a good deal while saving time.
