Yes, Buick is absolutely still making cars. In fact, the brand is in the midst of a significant transformation, shifting its entire lineup in North America from sedans and conventional SUVs to a fully electric vehicle (EV) portfolio by 2030. This move is part of parent company General Motors' broader electrification strategy. While Buick's presence has slimmed down in the American market, discontinuing models like the Regal, LaCrosse, and Cascada, it has consolidated around a core of popular crossovers: the subcompact Encore GX, the compact Envision, and the midsize Enclave. Buick's commitment is further underscored by its recent reintroduction of the historic Wildcat name as a concept car, signaling a new, more avant-garde design direction for its future EVs.
Buick's importance is even more pronounced in China, which is its largest and most crucial market. There, Buick offers a much wider range of vehicles, including sedans like the Verano and Regal, and it is rapidly launching EVs like the Electra E5. The brand's resilience and ongoing investment from GM demonstrate that it is not being phased out but is being strategically repositioned for the future of automotive technology. For American consumers, this means the Buicks of tomorrow will be quiet, tech-forward electric crossovers, building on the brand's long-standing reputation for comfortable and refined vehicles.
| Buick's Current North American Lineup & Key Data (2024) | |
|---|
| Model | Encore GX |
| Vehicle Type | Subcompact Crossover |
| Starting MSRP | Approximately $26,000 |
| Key Feature | Efficient turbocharged engine options; competes with Honda HR-V. |
| Model | Envision |
| Vehicle Type | Compact Crossover |
| Starting MSRP | Approximately $35,000 |
| Key Feature | Upscale Avenir trim; spacious interior rivaling Lexus RX. |
| Model | Enclave |
| Vehicle Type | Midsize 3-Row Crossover |
| Starting MSRP | Approximately $45,000 |
| Key Feature | Family-friendly seating for 7-8; powerful V6 engine. |
| Future Direction | Full electrification by 2030, starting with models based on GM's Ultium platform. |
