Is Brixton Motorcycle a Joint Venture Vehicle?
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Brixton is a motorcycle brand originating from Austria. Although it is positioned as a European brand, its production line is located in Taizhou, Zhejiang, China. Without the brand logo, it appears to be a domestic vehicle, but with the "Brixton" branding, it transforms into a European motorcycle. Brixton Brand: The Brixton brand originally emerged in Europe, with its core team of vehicle designers and developers consisting of local European motorcycle enthusiasts. However, these individuals had ideas but lacked the capability for mass production. Consequently, the brand moved to China, known as a "manufacturing powerhouse," and established its first motorcycle production factory in Taizhou. Since then, Brixton motorcycles have become widely recognized. Brixton Design: Brixton focuses on small-displacement, entry-level scooter models. For example, the Brixton Lanka 150 features a "lamb-style" scooter design, giving it a compact and cute appearance. In contrast, the Brixton Jizhou ADV150 adopts a more touring-oriented design, exuding a bold and cool visual appeal, catering to diverse consumer aesthetic preferences.