Is Brilliance BMW domestically produced?
1 Answers
Brilliance BMW is a joint venture established by BMW and Brilliance, classified as a domestic joint venture. Below is an introduction to domestic joint venture vehicles: Introduction to Domestic Joint Venture Vehicles: As the name suggests, these are projects jointly established by Chinese and foreign investors. The Chinese side contributes by providing land and factory usage rights, as well as capital, while the foreign investors contribute the brand, technology, capital, and talent. Joint venture vehicles are the products of such collaborations. Foreign parties provide technology, talent, and brands for assembly within the country, but the core technology remains under foreign control. Differences Compared to Domestic Vehicles: The biggest gap between domestic vehicles and joint venture vehicles lies in brand influence. Consumers hope that every domestic brand can expand internationally, compete with global automotive brands, and earn revenue from foreign markets. However, many domestic brands are still in the stage of imitation, which, while bringing short-term benefits to the companies, can harm brand reputation in the long run. This behavior should gradually cease, allowing brands to develop their own unique styles as soon as possible.