Is Borgward a Joint Venture or Domestic Brand?
1 Answers
Borgward is a domestic brand. Here is some relevant information about Borgward: 1. Interpretation of the New Logo: The official statement reads: "The refined angular variations of the new logo embody 'breaking conventions and evolving beyond boundaries,' while the subtle hidden textures represent 'countless diamonds coming together in collaboration.' The partially hollowed-out design signifies 'free thinking and embracing the future.' This dynamic design style endows the Borgward brand with new spiritual connotations and vibrant vitality. 2. Brand Introduction: Borgward is an automobile manufacturer founded in 1919 in Bremen, Germany. At the time, Borgward was a notable automaker with a diverse product lineup, including passenger cars, trucks, buses, and even three-wheelers. It pioneered the introduction of air suspension and 3-speed automatic transmissions, establishing overseas factories. The late 1950s marked Borgward's peak, with annual sales surpassing 1 million units, second only to Volkswagen and Opel at the time. However, the prosperity was short-lived. Due to various reasons, Borgward went bankrupt in 1961, after which Bremen's economy also plummeted.