Is Borgward a Domestic or Joint-Venture Car?
2 Answers
Borgward is a domestic car, but it originated in Bremen, Germany, and was founded by German engineer Carl Borgward. Borgward has produced many groundbreaking cars and various transportation vehicles, including sedans, sports cars, buses, fire trucks, boats, trucks, and even helicopters. The Borgward BX5 is a compact SUV under the Borgward brand, with dimensions of 4490 mm in length, 1877 mm in width, and 1675 mm in height, and a wheelbase of 2685 mm. In terms of exterior design, the Borgward BX5 adopts a youthful and dynamic theme, featuring a bold front design and a fastback rear, which further amplifies the vehicle's sporty elements.
The background of the Borgward brand is quite interesting. I know it was originally a veteran German car brand, founded in 1919, and had its heyday around World War II. After going bankrupt, it remained dormant for decades until around 2014 when it was acquired by China's Foton Motor, a large state-owned enterprise based in Beijing. After the acquisition, the Borgward brand was revived in China. The Borgward models you see today, like the BX5 and BX7, are all produced in Chinese factories, with supply chains primarily domestic and design and R&D led by Chinese teams. Although marketing often highlights its German heritage to attract attention, ownership and operations are entirely Chinese, so fundamentally, it's a domestic car. This is somewhat like a story of reviving an old brand, demonstrating that China's auto industry can skillfully leverage international elements. When buying a car, consumers shouldn’t just focus on the packaging—it’s crucial to see who’s really in control behind the scenes. I think this model is beneficial for China's automotive industry, enhancing the competitiveness of local enterprises and giving us another domestic option in the premium market.
