Is Borgward a Domestic or Joint-Venture Brand?

[LaBrady]

Borgward is a domestic brand, but the brand itself was originally founded in Germany, not China. Here are some key details about Borgward: 1. Borgward's revival was primarily due to its acquisition by China's Foton Motor. Under Foton's ownership, Borgward established its global headquarters in Stuttgart, Germany, and set up technology research centers in Silicon Valley, USA, and Beijing, China. The revived Borgward first launched the BX7 SUV in the Chinese market, followed by models like the BX5, BX6, and BX7. 2. The acquisition of foreign brands by domestic automakers is not unique to Borgward and Foton; Geely also acquired Volvo as one of its brands.