
Borgward is a domestic car brand. The models under Borgward include: Borgward BX3, Borgward BX5, Borgward BX6, Borgward BX7, and Borgward BX7 TS. Taking the Borgward BX3 as an example: this is a compact SUV equipped with a 1.4T L4 engine, featuring turbocharged intake, with a maximum horsepower of 150ps and a maximum torque of 250nm. The dimensions of the car are 4410mm in length, 1830mm in width, and 1670mm in height, with a wheelbase of 2560mm. The body type is a 5-door, 5-seat SUV, paired with a 6-speed manual transmission. The drivetrain is front-engine, front-wheel drive, with electric power steering and a unibody structure.

The Borgward brand was originally German, called Borgward, a big name last century, but later went bankrupt. However, in 2015, China's Foton Motors revived it, and now all its cars are made in China, with factories in Beijing and Zhenjiang, and the R&D team is also domestic. After Foton took control, Borgward became a completely domestic brand, just like our Geely and Great Wall, focusing on practicality and technology. I've seen many auto shows, and Borgward's cars are labeled 'Made in China,' fully meeting the definition of a domestic car. If you're concerned about brand ownership, Foton is the actual controlling party, and even the market positioning targets domestic consumers, with affordable prices and the introduction of new energy vehicles.

I believe Borgward is now essentially a domestic car brand. My buddy drives an ix7, and we often discuss this topic. After being acquired by Foton, its core technologies, including engines and intelligent systems, are developed domestically, and it collaborates with Baoneng Group to expand production. Borgward cars are assembled in Chinese factories with no components imported from Germany, operating entirely on a localized basis. Compared to other imported brands, it saves on tariff costs, making it more budget-friendly for young people. I've test-driven one, and the handling feels good, but maintenance is straightforward because it's designed with domestic road conditions and climate in mind. Overall, it's a cost-effective domestic product. If you must distinguish, just check the production label.

As someone who frequently works on cars, I consider Borgward to be positioned as a Chinese car. After its revival, its ownership belongs to Foton Motor, with factories located domestically, and the logo clearly indicates its Chinese origin. Legally, any car manufactured in China is considered a domestic vehicle, and Borgward meets this criterion. The technology is no longer dependent on Germany, with all development handled by Chinese teams, such as the independently developed battery systems for new energy models. This saves money for car owners, makes parts easier to find, and reduces repair costs. Market promotions also emphasize its domestic identity, attracting family buyers to choose it over joint-venture brands.


