Is Benelli a Domestic or Joint Venture Brand?
1 Answers
Benelli is a joint venture. Benelli was founded in 1911 in Pesaro, Italy, and was later acquired by Qianjiang. Therefore, Benelli belongs to Qianjiang, making it a joint venture motorcycle brand. Initially, Benelli was just a repair shop, but it could also produce all the spare parts needed for repairs. In 1920, the company manufactured a complete single-cylinder, two-stroke 75cc engine for motorcycles. In 1921, Benelli produced its first motorcycle equipped with a self-produced 98cc engine. Benelli offers a wide range of models, and after being acquired by Qianjiang, its prices have become more affordable. As a result, many consumers choose Benelli when purchasing motorcycles.