Is Beijing Auto Senova a Joint Venture Car?

[LenaLynn]

Beijing Auto Senova is not a joint venture car. Senova is a car brand under BAIC (Beijing Automotive Industry Holding Co., Ltd.), with its predecessor being the Swedish luxury brand Saab. Later, BAIC acquired Saab's core intellectual property rights, and in 2012, it officially became the independent car brand Senova. As a domestic car brand, the multiple models launched under BAIC Senova adopt a brand-new design concept. In terms of exterior design, BAIC Senova cars feature a very grand appearance, with the front face adopting the Senova family-style grille design. The headlights on both sides of the front face are very sharp, and from the side view, the car looks even more sporty, visually elongating the body length. As for the interior, Beijing Auto Senova's cabin design is very bold, with a more refined steering wheel design, giving the entire interior a strong sporty feel. The seats are wrapped in genuine leather material.