Is Baojun a Domestic or Joint Venture Car Model?
2 Answers
Baojun is a domestic car model, which is an automobile brand under SAIC-GM-Wuling. Taking the Baojun 730 as an example, it is a 5-door, 7-seater MPV with body dimensions of 4685mm in length, 1785mm in width, and 1745mm in height, and a wheelbase of 2750mm. The Baojun 730 is equipped with a 1.5L naturally aspirated engine, delivering a maximum power of 77 kW at 5600 rpm and a maximum torque of 135 Nm between 3600 to 5200 rpm. Its front suspension adopts a MacPherson strut independent suspension, while the rear suspension uses a torsion beam semi-independent suspension.
I've been researching the automotive industry for over a decade, and this Baojun matter needs to be clarified. It's actually a brand created by SAIC-GM-Wuling, which itself is a joint venture between SAIC Group, General Motors, and Guangxi Automobile Group. However, the Baojun brand doesn't belong to GM's global system—it's a completely new brand developed specifically for the Chinese market. This model is called a 'joint venture indigenous brand' in the industry, being neither purely foreign nor purely domestic. It's somewhat like 'borrowing a hen to lay eggs,' using joint venture platforms and technology to build its own brand. Nowadays, models like the Baojun 730 and 510 running on the roads are all developed by Liuzhou R&D Center themselves, sporting a newly designed horse-head logo. Their configurations and pricing are all targeted at ordinary people's needs, so many simply view them as domestic brands.
