Is Baojun a Domestic or Joint Venture Car Brand?

[Arabella]

Baojun is a domestic car brand. Baojun is an independent automotive brand created by SAIC-GM-Wuling. Taking the 2020 Baojun 310W Auto Joy Edition as an example, it is a compact 5-door, 5-seat station wagon with body dimensions of 4620mm in length, 1710mm in width, and 1535mm in height, with a wheelbase of 2750mm. The 2020 Baojun 310W Auto Joy Edition is equipped with a 1.5L naturally aspirated engine and a 5-speed mechanical automatic transmission, delivering a maximum power of 77 kW and a maximum torque of 135 Nm. It features front-wheel drive, with a MacPherson strut independent front suspension and a torsion beam non-independent rear suspension.

[DelMicah]

I've been driving trucks for almost ten years and have a special affection for domestic vehicles. The Baojun brand is actually an independent brand created by SAIC-GM-Wuling. SAIC-GM-Wuling itself is a joint venture established by SAIC Group, General Motors, and Liuzhou Wuling Motors. So strictly speaking, Baojun has a joint venture background, but its R&D, production, and sales are all conducted domestically. The country also classifies it as an independent brand. Take popular models like the Baojun 730 and 510, for example—from design to features, they are all tailored for the domestic market, with very reasonable prices. They are definitely good domestic cars that meet the needs of our people.

[ReeseFitz]

Those who follow automotive news regularly must have noticed that Baojun is often discussed alongside popular domestic models like Wuling Hongguang. It's an independent brand under SAIC-GM-Wuling, with primary production bases in Liuzhou and Qingdao. Although General Motors provides technical support, the brand ownership entirely belongs to Chinese enterprises. Last time I went to a 4S store for maintenance, the mechanic mentioned that over 90% of Baojun's components are domestically sourced, including its self-developed infotainment system. These cars are particularly popular in third- and fourth-tier cities due to affordable maintenance and excellent fuel efficiency, perfectly tailored for Chinese consumers' needs.

[Casey]

My cousin bought a Baojun RS-5 last year, and I specifically researched the details when helping him inspect the car. SAIC-GM-Wuling is a Sino-American joint venture, but the Baojun brand was positioned as an independent domestic brand from its inception. Its factories are all located in China, and the design team works at the headquarters in Liuzhou. Although it incorporates some General Motors engine technologies, even the batteries for new energy vehicles like the Baojun KiWi EV are domestically produced. To put it bluntly, this is a purely domestic brand disguised as a joint venture, with prices at least 30% cheaper than joint venture vehicles of the same size.