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Is Baojun a Domestic or Joint Venture Car?

1 Answers

LaZachary

07/29/25 9:39am

Baojun is a domestic car brand. It is an independent automobile brand established in 2010 by SAIC-GM-Wuling. The name 'Baojun' originates from the meaning of 'fine steed,' symbolizing people's most beloved horse. The vehicles produced under this brand utilize Wuling's branding, SAIC's technology, and GM's engines. Below is an introduction to the Baojun brand: 1. The trademark design of the Baojun brand aligns phonetically and visually with the brand name 'Baojun.' The main element of the brand logo is a 'horse head,' which conveys meaning through form, highlighting the creative integration of traditional Chinese elements with modern graphic design. This fully embodies the brand spirit of 'optimism, progress, reliability, and confidence.' 2. The classic shield-shaped emblem adopts the stable and firm structure commonly seen in international brands, subtly implying the reliable quality of its products and SAIC-GM-Wuling's determination to fully enter the mainstream passenger vehicle market.

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