Is Baojun a Domestic Car?
1 Answers
Baojun is a domestic car. Baojun is an independent automobile brand established by SAIC-GM-Wuling in 2010. The name 'Baojun' originates from the original meaning of 'Jun,' which refers to a fine steed, symbolizing people's most beloved steed. The cars produced by Baojun use Wuling's brand, SAIC's technology, and GM's engines, but when they are finally launched, they still bear the original Wuling Liuzhou factory logo. Therefore, SAIC-GM is actually a domestic independent brand. Baojun's Positioning: Baojun positions itself as 'a reliable partner.' This brand positioning is friendly, easy to communicate, intuitive, and rich in metaphor, fully explaining SAIC-GM-Wuling's belief in 'fully integrating shareholder resources to develop an independent brand from a high starting point,' aiming to create a new benchmark of joint venture value deeply loved by consumers. Baojun Models: Baojun's models include the KiWi EV, Baojun Valli, Baojun RC-5, Baojun RS-3, Baojun RM-5, and others.