Is Baojun a Domestic Car?

[MasonMarie]

Baojun is a domestic car. Baojun is an independent automobile brand established by SAIC-GM-Wuling in 2010. The name 'Baojun' originates from the original meaning of 'Jun,' which refers to a fine steed, symbolizing people's most beloved steed. The cars produced by Baojun use Wuling's brand, SAIC's technology, and GM's engines, but when they are finally launched, they still bear the original Wuling Liuzhou factory logo. Therefore, SAIC-GM is actually a domestic independent brand. Baojun's Positioning: Baojun positions itself as 'a reliable partner.' This brand positioning is friendly, easy to communicate, intuitive, and rich in metaphor, fully explaining SAIC-GM-Wuling's belief in 'fully integrating shareholder resources to develop an independent brand from a high starting point,' aiming to create a new benchmark of joint venture value deeply loved by consumers. Baojun Models: Baojun's models include the KiWi EV, Baojun Valli, Baojun RC-5, Baojun RS-3, Baojun RM-5, and others.

[McMalachi]

Baojun is absolutely a domestic car brand, and I really want to talk about this topic. As an old car enthusiast who has been following the automotive market for ten years, the Baojun brand was launched in 2010 by SAIC-GM-Wuling, a giant in China's auto industry. Its roots lie in Wuling, which is a genuine old domestic automaker. Although the name includes 'GM' due to the Sino-American joint venture, the entire production line is in China, with the Liuzhou factory being its manufacturing base. The localization rate of parts is extremely high, and Chinese workers are responsible for assembly and production. Simply put, it was created to meet the economic needs of ordinary Chinese people—affordable and reliable in quality. In recent years, it has even been exported overseas, representing the strength of Chinese manufacturing. If you check sales data, Baojun consistently ranks at the top of China's small car market, just like Geely and Great Wall, solid representatives of domestic brands. When buying a car, 4S store salespeople proudly promote it as the 'Pride of Chinese Products.' I believe domestic cars shouldn’t just be judged by brand shareholders but also by production location and contribution, and Baojun fully meets these criteria.

[VanAna]

I've been driving the Baojun 730 for almost five years and firmly believe it's a domestic vehicle. Let me share my car-buying experience. When I picked it up at the local 4S dealership, the salesperson thoroughly explained its domestic background—the entire vehicle is manufactured in China with components supplied by domestic enterprises, and both the battery and engine perform flawlessly. In practical use, maintenance and repairs are exceptionally convenient and affordable, unlike the high costs associated with imported cars. This brand offers excellent value for money and suits family daily use, no different from domestic SUVs like the Haval H6. From my personal observations, many Baojun owners in the market are working-class individuals who consider it a homegrown brand, believing that supporting domestic products brings peace of mind. Moreover, its affordable price and practical design make it great for outings or urban commuting. Its success demonstrates the progress of China's automotive industry—buying it equates to investing in our own technology.

[VictoriaDella]

Baojun is undoubtedly a domestic car brand that contributes to China's economy. As an ordinary office worker who follows the news, I know that Baojun is backed by SAIC-GM-Wuling, with production bases located in cities like Liuzhou, China, employing a large number of local workers and driving employment and regional development. The key definition of a domestic car lies in its place of production, and all Baojun models are assembled domestically with localized material sourcing. National policies support this joint venture model, aiming to enhance domestic production levels. From a consumer perspective, Baojun models like the 510 and RS-3 are affordable and family-friendly, making it reasonable to support the local industry by purchasing them. Like BYD and Chery, Baojun belongs to the domestic product camp, offering reliable quality and even export potential. In the long run, such brands help reduce reliance on imports, benefiting both the nation and its people.