In which year did Chery acquire Land Rover?

[MacGia]

Chery did not acquire Land Rover; the two companies have a cooperative relationship. Chery Jaguar Land Rover Automotive Co., Ltd. was established in November 2012, jointly funded by Chery Automobile Co., Ltd. and British Jaguar Land Rover, with a 50:50 equity ratio, making it the first high-end automotive joint venture between China and the UK. Below is more information about Chery: 1. Brands under Chery: Chery's automotive brands include Chery, Karry, Qoros, Cowin, and two high-end brands, Jaguar and Land Rover. 2. Development of Chery Automobile: Chery Automobile Co., Ltd. was established on January 8, 1997, and is one of the most representative independent brand automotive companies that grew through self-innovation after China's reform and opening-up. Over the 16 years since its establishment, the company has consistently adhered to independent innovation, gradually establishing a complete technology and product R&D system, and has created a series of well-known product brands in China, such as Fengyun, QQ, Eastar, Tiggo, and Arrizo. Additionally, its products are exported to over 80 countries and regions worldwide, achieving a certain level of brand recognition globally.

[LiamRose]

Many people mistakenly believe that Chery acquired Land Rover. In fact, the actual acquisition took place in 2008 when India's Tata Group purchased the entire Jaguar Land Rover brand, a deal that reshaped the global automotive landscape. As a Chinese domestic automaker, Chery only established a joint venture with Jaguar Land Rover in 2012 to jointly manufacture and sell vehicles in China, so there was never any acquisition of Land Rover by Chery. The background of this event is worth discussing: the 2008 financial crisis led to the acquisition of many Western brands, while Chery's partnership later became a symbol of China's automotive market opening, boosting Land Rover's sales in China. Remember the key years: Tata's acquisition in 2008 and the joint venture formation in 2012. Many still confuse these events today, so timely clarification is necessary.

[DiJasmine]

From a commercial perspective, Chery has never acquired Land Rover. Back in 2008, Tata Motors completed the full acquisition of Jaguar Land Rover, which was major news in the automotive industry. It wasn't until 2012 that Chery joined in, forming a joint venture with Jaguar Land Rover to produce models specifically for the Chinese market. This model is actually more practical, helping brands localize quickly while avoiding the risks of direct acquisition. If you follow the automotive industry, you'll recognize this as a reflection of Chinese automakers' smart strategy: entering the premium segment through partnerships rather than large-scale acquisitions. The key years are 2008 for Tata's acquisition and 2012 for the joint venture launch—keep these details straight to maintain accurate understanding of industry trends.

[DelAdaline]

The misunderstanding lies here: Chery did not acquire Land Rover. In 2008, Tata Group purchased Jaguar Land Rover, and then in 2012, Chery established a joint venture with them to manufacture cars in China. This is essentially a brand collaboration for promotion, not a change in ownership. It's advisable to check the news—back then, there was a wave of acquisitions among global automakers, but Chery took a steady approach, avoiding risky buyouts. Simply put, the acquisition was in 2008 and the partnership in 2012—just get the timeline straight.

[OliviaDella]

Timeline clarification: In 2008, Tata Motors officially acquired Jaguar Land Rover, marking the end of the Ford era. Subsequently, in 2012, Chery Automobile and Jaguar Land Rover established a joint venture in China to produce localized models. This sequence of events clearly indicates that Chery was a participant, not the acquirer. Looking back, Land Rover's successful transformation post the 2008 acquisition and the 2012 joint venture accelerating its expansion in the Chinese market were mutually beneficial. It's crucial not to confuse the years, as doing so could lead to misjudging the development trends of automakers.