In which year did Chery acquire Land Rover?
1 Answers
Chery did not acquire Land Rover; the two companies have a cooperative relationship. Chery Jaguar Land Rover Automotive Co., Ltd. was established in November 2012, jointly funded by Chery Automobile Co., Ltd. and British Jaguar Land Rover, with a 50:50 equity ratio, making it the first high-end automotive joint venture between China and the UK. Below is more information about Chery: 1. Brands under Chery: Chery's automotive brands include Chery, Karry, Qoros, Cowin, and two high-end brands, Jaguar and Land Rover. 2. Development of Chery Automobile: Chery Automobile Co., Ltd. was established on January 8, 1997, and is one of the most representative independent brand automotive companies that grew through self-innovation after China's reform and opening-up. Over the 16 years since its establishment, the company has consistently adhered to independent innovation, gradually establishing a complete technology and product R&D system, and has created a series of well-known product brands in China, such as Fengyun, QQ, Eastar, Tiggo, and Arrizo. Additionally, its products are exported to over 80 countries and regions worldwide, achieving a certain level of brand recognition globally.