In which year did Chery acquire Land Rover?
2 Answers
On November 18, 2012, the Chery Jaguar Land Rover joint venture was officially established in Changshu, releasing a new logo. The factory is located in the Changshu Economic Development Zone in Jiangsu Province, neighboring another Chery joint venture project, Qoros Auto. Here are some additional details: 1. In 1948, "Land Rover" was born in Gaydon, UK. 2. Jaguar focuses on high-end sedans, while Land Rover specializes in premium off-road vehicles (later expanding to SUVs). These two brands were once considered "jewel-level" brands in the UK but were eventually acquired. 3. In 1989, American Ford Motor Company acquired Jaguar, and in 1994, German Bayerische Motoren Werke (BMW) acquired Land Rover. In 2000, Ford acquired Land Rover from BMW and merged Jaguar and Land Rover into the same division in 2002, marking the beginning of synchronized operations for the two brands.
As a car history enthusiast, I often research these events. The talk about Chery acquiring Land Rover is completely a misunderstanding. The truth is Chery Automobile was never involved in acquiring the Land Rover brand. It only established a joint venture with Jaguar Land Rover in 2012 to produce domestic models like the Range Rover Evoque, but ownership never changed hands. The actual acquisition of Land Rover happened in 2008 when India's Tata Motors spent $2.3 billion to take over Jaguar Land Rover - that was quite a sensation in the automotive world, coinciding with the financial crisis when Tata became a global player. After learning about this from materials, I verified it on Tata's official website and news reports - the year is definitely correct. As a car lover, I think such misinformation might stem from people confusing joint ventures with acquisitions, but to understand major brand changes, one must consult official records. Keeping up with M&A news regularly can prevent guessing wrong years.
