The price of a Genesis car in the U.S. starts around $40,000 for the base G70 sedan and can exceed $80,000 for a fully-equipped GV80 SUV or flagship G90 sedan. The final cost is highly dependent on the specific model, trim level, and optional packages you select. Genesis operates on a no-haggle pricing model, so the MSRP you see is typically what you pay, plus a destination fee.
To give you a clearer picture, here’s a breakdown of the starting Manufacturer's Suggested Retail Price (MSRP) for the 2024 Genesis lineup. Note that these prices do not include the destination charge, which is typically around $1,150.
| Model | Body Style | Starting MSRP (2024) | Top Trim Starting MSRP (Approx.) |
|---|
| G70 | Sedan | $41,500 | $55,000 |
| GV70 | Compact SUV | $47,000 | $65,000 |
| G80 | Sedan | $53,000 | $73,000 |
| GV80 | Midsize SUV | $58,000 | $78,000 |
| Electrified GV70 | Electric SUV | $66,000 | $74,000 |
| GV60 | Electric SUV | $60,000 | $70,000 |
| G90 | Full-Size Sedan | $89,000 | $100,000 |
Beyond the base price, your final cost is heavily influenced by trim levels. Genesis models typically come in 2.5T Standard, 2.5T Advanced, and 3.5T Prestige trims. Stepping up to a higher trim adds significant luxury and technology features, such as a larger digital dashboard, premium audio systems like Lexicon, heated and ventilated seats, and advanced driver-assistance systems.
A key factor in the value proposition is that even base models are well-equipped. You get genuine luxury materials and standard features that are often expensive options on German rivals. Genesis also includes complimentary scheduled maintenance and valet service for the first few years, which adds tangible value to the purchase price.
