
A new Ferrari typically starts around $250,000 for an entry-level model like the Roma coupe and can easily exceed $500,000 for high-performance models such as the SF90 Stradale. However, the final price is highly dependent on the specific model, extensive customization options, and the classic Ferrari mantra of "if you have to ask, you can't afford it" often holds true due to additional long-term ownership costs.
The price is not a single number but a spectrum determined by several factors. The core differentiator is the model and its performance level. The more extreme the performance (e.g., hybrid powertrains, track-focused engineering), the higher the price tag.
Beyond the base model, customization is a significant cost driver. Ferrari's Tailor Made program allows for near-limitless personalization of materials, colors, and finishes, routinely adding tens or even hundreds of thousands of dollars to the final cost. Furthermore, prospective owners should consider long-term costs, including insurance, maintenance, and depreciation, though some limited-edition models can appreciate in value.
For a clearer picture, here’s a breakdown of the starting prices (MSRP) for some current models in the US market, though these are before any options or destination fees:
| Ferrari Model | Starting Price (MSRP) | Key Characteristic |
|---|---|---|
| Roma | $247,310 | Grand Touring Coupe |
| Portofino M | $230,550 | Retractable Hardtop Convertible |
| F8 Tributo | $280,000 | Mid-Engine V8 Supercar |
| 812 Competizione | $610,000 | Front-Engine V12 Track Weapon |
| SF90 Stradale | $527,000 | Plug-in Hybrid Hypercar |
| Daytona SP3 | $2,250,000 | Limited-Run Icon |
Ultimately, acquiring a new Ferrari often involves more than just writing a check. It typically requires an existing relationship with a dealership, and allocation for the most sought-after models is incredibly competitive. For a precise figure, the best course of action is to contact an official Ferrari dealership directly.


