The price of a new Lamborghini in the United States starts around $225,000 for the entry-level Huracán and can exceed $500,000 for models like the Aventador, with limited editions reaching well over $1 million. The final cost is highly dependent on the model, customization options through the Ad Personam program, and dealer fees.
The most significant factor is the model you choose. The Huracán, as the V10 entry-point, has a lower starting MSRP, while the V12-powered Aventador commands a much higher price. The Urus SUV, despite being Lamborghini's "practical" model, sits in a premium position within its segment. Beyond the base price, optional features like carbon ceramic brakes, advanced infotainment systems, and especially custom paint and interior packages can add tens or even hundreds of thousands of dollars.
| Model | Starting Price (MSRP, USD) | Engine | Key Characteristic |
|---|
| Huracán Sterrato | ~$273,000 | V10 | High-performance, off-road capable "super car" |
| Huracán Tecnica | ~$239,000 | V10 | Focused on track-day performance and agility |
| Huracán Evo | ~$225,000 | V10 | The standard-bearer, balancing daily usability with supercar thrills |
| Urus | ~$235,000 | Twin-Turbo V8 | High-performance SUV, Lamborghini's best-seller |
| Urus Performante | ~$260,000 | Twin-Turbo V8 | More powerful and track-focused version of the Urus |
| Aventador | ~$500,000 | V12 | The iconic flagship, now out of production (market price varies) |
| Revuelto | ~$600,000+ | V12 Hybrid | The new flagship, replacing the Aventador with hybrid powertrain |
It's crucial to budget for ownership costs beyond the purchase price. Insurance for a vehicle of this value is exceptionally high, and maintenance services are priced accordingly. Depreciation can be significant on standard models, though some limited editions may hold or even appreciate in value.
