A new Rolls-Royce is a significant financial commitment, with starting prices typically ranging from $350,000 to over $500,000 before extensive customization. The final cost is highly individual, as the brand's renowned Bespoke program allows clients to personalize nearly every aspect of the vehicle, which can easily double the base price. For example, a fully customized Rolls-Royce Cullinan or Phantom can exceed $600,000 or even reach seven figures.
The price is heavily dependent on the model you choose. Here’s a breakdown of the starting Manufacturer's Suggested Retail Price (MSRP) for core models, which provides a baseline before options and destination fees:
| Model | Starting Price (MSRP) | Notable Feature |
|---|
| Rolls-Royce Ghost | ~$350,000 | The quintessential "baby" Rolls, a super-luxury sedan. |
| Rolls-Royce Wraith | ~$330,000 | A powerful, two-door coupe (now out of production). |
| Rolls-Royce Dawn | ~$359,000 | A four-seater convertible for open-air luxury. |
| Rolls-Royce Cullinan | ~$380,000 | The brand's first-ever SUV, immensely popular. |
| Rolls-Royce Phantom | ~$485,000 | The flagship sedan, representing the pinnacle of luxury. |
| Rolls-Royce Spectre | ~$422,000 | The brand's first fully-electric model. |
Beyond the base price, the real expense lies in customization. A Bespoke commission might include unique paint colors that cost tens of thousands of dollars, a starlight headliner with hundreds of fiber-optic lights, or exotic wood and leather interiors. It's also crucial to factor in taxes, registration, and insurance, which will be substantial. For the most accurate pricing, you must work directly with a Rolls-Royce dealership to configure your specific vehicle.
