
Dealers typically markup used cars by an average of 15% to 25% above their acquisition cost, but this range can vary widely from 10% to over 30% depending on factors like vehicle demand, age, and location. High-demand models, such as trucks or SUVs, often see higher markups, while less popular cars may have thinner margins. This markup covers dealer overhead, reconditioning costs, and profit, but savvy shoppers can negotiate it down by researching market values.
The dealer markup, also known as the profit margin, is calculated as the difference between what the dealer paid for the car (e.g., at auction or trade-in) and the listed selling price. Key factors influencing the markup include:
To provide context, here's a table with sample average markups based on industry data from sources like Kelley Blue Book and Edmunds:
| Vehicle Category | Average Markup Range | Example Models | Notes |
|---|---|---|---|
| Compact Sedans | 12-18% | Honda Civic, Toyota Corolla | Lower demand in some markets |
| Midsize SUVs | 20-28% | Ford Explorer, Toyota RAV4 | High consumer preference |
| Luxury Vehicles | 18-30% | BMW 3 Series, Mercedes C-Class | Depends on certification |
| Trucks | 22-32% | Ford F-150, Chevrolet Silverado | Strong resale value |
| Electric Vehicles | 15-25% | Tesla Model 3, Nissan Leaf | Growing but variable demand |
| Sports Cars | 25-35% | Ford Mustang, Chevrolet Camaro | Niche market, higher margins |
When shopping, use tools like Black Book or NADA Guides to check average transaction prices. Negotiation is key; start by offering 5-10% below asking price if the markup seems high. Always inspect the vehicle history report and consider getting a pre-purchase inspection to avoid overpaying for hidden issues.

I've bought a few used cars over the years, and from my experience, dealers usually add a 20% or so markup, but you can talk them down. I always check online prices first and go in with a firm offer. If they won't budge, I walk away—there's always another car. It's all about being confident and not rushing.

As someone who's worked around dealerships, I can say markups aren't set in stone. On average, we aim for 15-20% profit, but it depends on how fast the car might sell. For hot items like trucks, we might push it to 25%. My advice? Focus on the out-the-door price, not just the markup, and be ready to negotiate based on comparable listings.

Looking at market trends, used car markups fluctuate with economic conditions. Data from 2023 shows averages around 18-22%, but electric vehicles are trending higher due to demand. I analyze reports from Cox Automotive, which indicate markups can spike during inventory shortages. Always cross-reference with multiple sources like CarGurus to avoid overpaying, as regional differences can shift prices by 5-10%.


