You can typically negotiate a used car's price down by 5% to 10% on average, but the final discount depends heavily on the vehicle's pricing strategy, market demand, and your preparation. For a fairly priced car from a private seller, aiming for 5-10% off is reasonable. At a dealership, negotiation often happens around the listed price, but your goal should be to get as close to the vehicle's fair market value as possible, which can sometimes mean a larger percentage discount if the car is overpriced.
Your negotiation power comes from research and timing. Before talking price, know the car's Kelley Blue Book (KBB) or Edmunds fair purchase price range for your area. This is your most powerful tool.
| Factor Influencing Negotiation | Potential Price Reduction | Key Data Points to Research |
|---|
| Vehicle Priced Above Market Value | 10% or more | Compare listing price to KBB Fair Purchase Price. |
| High Mileage for Model Year | 7-12% | Check service records for major maintenance. |
| Minor Cosmetic Flaws | 3-7% | Cost of repairs (e.g., dent removal, detailing). |
| Time of Month/Quarter | 2-8% | Dealerships may have sales quotas to meet. |
| Less Popular Color | 2-5% | Impacts resale value; neutral colors hold value best. |
| Competing Offers | 5-15% | Having a similar car priced lower gives you leverage. |
Focus on the car's condition. Point out specific issues politely but firmly. For example, "I noticed the tires have about 10,000 miles left. Based on KBB's value and the $800 cost for new tires, would you consider adjusting the price?" This objective approach is more effective than simply asking for a lower price. Be prepared to walk away if the seller isn't willing to move toward a fair price based on your research.
