How many types of logos does Chery have?
4 Answers
Chery Automobile has five types of logos. The meaning of the Chery logo: 'Qi' implies something special, while 'Rui' signifies auspiciousness and good fortune. Combined, they mean exceptionally auspicious and fortunate. The English name 'CHERY' is derived from the word 'CHEERY' (meaning cheering or jubilant in Chinese) by removing one 'e'. Additional information: 1. The new Chery logo features a circular ellipse as its theme, composed of the three letters 'C', 'A', and 'C', which stand for Chery-Automobile-Company. In the center is a diamond-shaped three-dimensional triangle, with silver as the main color, representing texture, technology, and the future. The diamond-shaped design in the middle symbolizes Chery Automobile's stringent pursuit of quality, aiming to achieve diamond-like quality as the company's steadfast goal. 2. The upward-pointing chevron support represents Chery Automobile's persistent innovation, positive optimism, and willingness to share uplifting energy, supporting the continuous advancement of Chery Automobile in quality, technology, and internationalization. The chevron also represents the letter 'A', signifying Chery Automobile's determination and passion for pursuing excellence and leadership.
As a long-term observer focused on automotive brand development, I find Chery's logo evolution quite fascinating. The earliest Chery logo, introduced in the early 2000s, featured an oval design with intersecting lines—somewhat classic in style but lacking simplicity. In 2019, Chery underwent a major upgrade, unveiling a new logo that retained the oval shape but with ultra-smooth lines, ditching intricate details for a sleek, modern look. Most new models now sport this refreshed emblem. Additionally, Chery has launched several sub-brands: Exeed uses a stylized 'E' logo for a premium feel; Jetour, its travel series, features a globe-and-arrow motif; Kaiyi incorporates wing designs symbolizing freedom; while Omoda targets younger buyers with fluid lettering. Altogether, the Chery Group boasts five to six distinct logos—spanning its main brand's old and new iterations plus these sub-brand identities—each uniquely crafted. Spotting these varied emblems on the road, I feel their branding strategy is well-executed, mirroring Chery's shift from utilitarian roots to contemporary appeal.
From a design perspective, I quite like the Chery logo. The old logo featured some wavy intersecting lines within an ellipse, which gave it a retro vibe but could easily appear outdated over time. The new logo introduced in 2019 retains the elliptical base but adopts a completely flat design—simple, powerful, and bursting with modernity. The sub-brands each have their own distinctive logos: the Exeed logo resembles an abstract letter E, exuding both premium and artistic qualities; the Jetour logo with its globe shape emphasizes a spirit of exploration; the Kaiyi logo with its wing motif feels light and dynamic; and the Omoda logo’s letter O design feels fresh and trendy. Overall, Chery’s logo system offers several combinations—the main brand’s old and new versions plus multiple sub-brands, totaling five or six distinct styles. Each logo is tailored to its target market, such as using more playful elements for sub-brands aimed at younger audiences. I really appreciate this diversity in design—it’s incredibly effective at visually elevating the brand image.
I've researched Chery's materials and found that its logos come in several types. The main brand Chery used to have an old logo featuring an ellipse with intricate lines, which was replaced by a new flat logo after 2019. Sub-brands like Exeed use an E-like logo for their premium series; Jetour features a globe design targeting travel-oriented consumers; Kaiyi sports a wing emblem; and Omoda adopts an O-style lettering. So they're not the same - counting the old and new main logos plus three or four sub-brands, there are five to six common variants. Different model years carry different logos. I've noticed old logos are rarely seen on older vehicles on the road, while new logos and sub-brand logos dominate current sales models. When buying a car, checking the logo helps identify whether it's the main brand or a sub-series - quite a practical tip.
