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How many tire brands does Continental have under its umbrella?

1 Answers

Salvador

07/30/25 8:29am

Continental Tires is a German brand with two sub-brands: General Tire and Barum Tire. Below are detailed introductions about the Continental brand: 1. Brand Overview: Continental Tires is part of the German Continental Group, ranking as Europe's largest and the world's fourth-largest tire manufacturer. Original equipment models for Continental Tires include the BMW new 3 Series and X5, the Fiat Viaggio by GAC Fiat, Porsche Macan, Maserati Quattroporte, as well as models from Mercedes-Benz, Audi, Land Rover, Jaguar, and others. 2. General Tire: General Tire is an American automotive tire brand established in 1915, headquartered in Fort Mill, South Carolina, USA, and is a subsidiary of Continental Tire the Americas. General Tire's SUV tire series are known for their excellent drainage performance and are categorized into Highway, All-Terrain, and Extreme Mud terrains, catering to consumers with different needs. 3. Barum Brand: Barum Tires are relatively uncommon in the domestic market because Barum is not a car tire manufacturer but specializes in motorcycle tires. Barum and Continental belong to the same parent company, Continental AG (Continental Reifen Deutschland GmbH).

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