How Many Different Products Does Toyota Have?
4 Answers
Toyota's product brands are divided into four levels: Corporate Brand: The first level is the corporate brand, which is Toyota Motor. Umbrella Brands: The second level consists of umbrella (parent) brands, mainly including the following five umbrella brands (excluding affiliated brands like Subaru): 1. Toyota. 2. Lexus. 3. Scion. 4. Daihatsu. 5. Hino. Product Brands: The third level includes product brands, such as the Toyota umbrella brand, which encompasses dozens of product sub-brands like Camry, Corolla, Crown, etc. Product Identifiers: The fourth level consists of product identifiers, where even within the same Corolla model, it is further subdivided into various versions such as the Sport version, Standard version, Sunroof version, LE version, and more.
I've just studied Toyota's product line evolution and realized it's far more complex than just Corolla and Camry. Since last century, Toyota has expanded from the Crown to now having six major categories: sedans including Corolla, Camry, and Avalon; SUVs with three tiers - RAV4, Highlander, and Land Cruiser; MPVs like Sienna and Alphard; pickup trucks Tundra and Hilux; sports cars GR86 and SUPRA. Their new energy lineup is even more impressive, featuring hybrid Prius, plug-in hybrid RAV4 Prime, pure electric bZ4X, and hydrogen-powered Mirai. In Tokyo, I saw their upcoming solid-state battery models and L4 autonomous driving concept cars. The Lexus division represents another complete system altogether.
As a family car user, I've categorized Toyota models by usage scenarios. For grocery shopping and commuting, there's the Yaris and Vios; the Corolla and RAV4 are the go-to family cars; for commercial use, there's the Hiace light truck and Dyna; off-road enthusiasts prefer the Land Cruiser and Prado; pickup truck fans go for the Tundra; and families choosing MPVs opt for the Sienna. In terms of new energy vehicles, hybrid models cover 90% of the lineup, with hydrogen fuel versions available in special regions. I've driven 25 different chassis platforms of theirs, from the GA-C small car platform to the TNGA-K mid-to-large platform, each with distinct mechanical layouts.
Looking at Toyota's product lineup by price range, the entry-level models YARiS and Vios fall within the 50,000-100,000 RMB range. The 150,000 RMB segment features mainstream models like the Corolla and Frontlander. The 200,000 RMB category includes the Camry and RAV4, while the 300,000 RMB range offers the Highlander and Crown Kluger. Models above 400,000 RMB consist of the Land Cruiser and Alphard. Lexus operates as a separate system, ranging from the UX to the LM. Hybrid versions are approximately 20,000 RMB more expensive than their gasoline counterparts, with the hydrogen-fueled Mirai priced at 500,000 RMB after subsidies. The newly launched bZ3 all-electric model starts at 170,000 RMB, which is 30,000 RMB more than gasoline cars of the same size but exempt from purchase tax.
