General Motors (GM) sold approximately 270,000 new vehicles in Canada in 2023. This figure represents a year-over-year increase of about 3%, reflecting a stable market presence. The sales are primarily driven by a strong truck and SUV portfolio, which continues to dominate consumer preference in the Canadian market.
The breakdown of these sales is crucial to understanding GM's strategy. The GMC and Chevrolet brands are the primary sales drivers. Full-size trucks like the Chevrolet Silverado and GMC Sierra are perennial best-sellers, consistently ranking among the top vehicles in the country. The popularity of SUVs such as the Chevrolet Equinox and Traverse also contributes significantly to the volume.
| GM Canada Sales Data (2023 Estimates) | |
|---|
| Total GM Canada Sales | ~270,000 units |
| Year-over-Year Change | +3% |
| Chevrolet Silverado Sales | ~55,000 units |
| GMC Sierra Sales | ~45,000 units |
| Chevrolet Equinox Sales | ~40,000 units |
| Market Share (Approx.) | ~11% |
It's important to view these numbers in the context of the broader Canadian auto market. With total light vehicle sales in Canada reaching around 1.66 million units in 2023, GM's sales translate to a market share of roughly 11%. This places GM in a competitive position, typically vying for a spot among the top three automakers in the country alongside Ford and Stellantis (Chrysler, Dodge, Jeep, Ram). Sales figures can fluctuate quarterly based on inventory levels, economic conditions, and the launch of new models, so the annual total provides the most reliable snapshot of market performance.
