How many brands has Geely acquired?
3 Answers
Geely has acquired 8 brands including Volvo, Proton, Lotus, London Electric Vehicle, Farizon Auto, Lynk & Co, Polestar, and Geometry. Below is the acquisition history of Geely: Geely's acquisition history: In 2017, Geely acquired Proton. In February 2013, it acquired the British London Taxi Company. On August 2, 2010, it acquired 100% of Volvo's car business. In 2017, it acquired 9.69% of Daimler's shares, becoming the largest shareholder. Geely's management rights: Geely Auto Group currently owns the Geely Auto brand, Lynk & Co brand, and Geometry brand, holds 49.9% of Proton's shares with full management rights, and owns 51% of the luxury sports car brand Lotus. In April 2019, Geely Auto officially signed a contract with the 19th Asian Games Organizing Committee to become the official automotive service partner of the Hangzhou Asian Games, marking a new phase in Geely Auto's brand upgrade journey.
I've studied Geely's acquisition history, and they have indeed acquired quite a few brands. To date, Geely's publicly announced acquisitions include Volvo Cars, Lotus, Proton, the London Electric Vehicle Company (LEVC), and they hold a majority stake in the Polestar brand. Among these, Volvo was acquired in 2010, which was a major move at the time and helped Geely enhance its technology. In 2017, they acquired Proton and Lotus, expanding into the Southeast Asian market. These acquisitions have significantly boosted Geely's global influence, not only solidifying its position in the traditional automotive sector but also advancing its electrification strategy. Personally, I think Geely has learned new things through these acquisitions, such as integrating Volvo's safety systems into its own models, benefiting users. Overall, it amounts to about five or six core brands, each step showcasing the rising strength of Chinese automotive companies.
As someone who follows the automotive industry, I've noticed that Geely has been quite adept at mergers and acquisitions. They've acquired quite a few brands, including well-known international players like Volvo, Lotus, and Proton, totaling about four or five directly acquired entities. Geely opened up the European and American markets by purchasing Volvo in 2010, then went on to acquire Proton and Lotus, strengthening their sports car and Asian business segments. Behind these acquisitions lies commercial wisdom: sharing resources to reduce costs while also capturing market share. Now these brands collaborate with each other—for example, Polestar's electric technology is being used in Geely's vehicle lineup. Overall, Geely's ranking in the global automotive industry has soared thanks to these acquisitions, offering us ordinary investors a valuable lesson—integration strategies can indeed yield dividends.
