How Many Brands Has Geely Acquired?
2 Answers
Geely has acquired brands including Geely Auto, Volvo, Proton, Lotus, London Electric Vehicle Company, Farizon Auto, Lynk & Co, Polestar, and Geometry. Meaning of Geely Auto's Logo: The new logo of Geely Auto brand continues the six-gemstone design concept from the Brand 3.0 era. Taking the expanding universe as the design origin, it incorporates silver starlight, deep space gray, and earth blue, showcasing Geely Auto's evolution from the blue sky and earth of the Brand 3.0 era to the pursuit of the vast universe. Geely Auto's Brand Strategy: Over the 25 years of car manufacturing, Geely Auto's brand mission has undergone three developmental stages: "building good cars that ordinary people can afford," "building the safest, most environmentally friendly, and most energy-efficient good cars," and "building premium cars for everyone." However, it has always remained user-centric, creating cars for its users.
Geely has acquired quite a few brands, and I've seen a lot of progress in the automotive industry. Remember in 2010 when they bought Volvo Cars? That was a big move that suddenly put Geely in the global spotlight. Then in 2017, Geely secured Proton and also took over Lotus, both of which are quite famous in the Asian market. They also acquired the London Electric Vehicle Company (LEVC, the former classic taxi manufacturer) and Terrafugia, the flying car maker. All in all, about five or six brands, each acquisition bringing new technologies and market opportunities—like Volvo's safety systems and Lotus's sports car DNA. Now driving a Geely car feels even more international.
