How many brands does Great Wall Motors have under its umbrella?
2 Answers
Great Wall Motors has five vehicle brands under its umbrella: Haval, WEY, ORA, Tank, and Great Wall Pickup. The specific brand models are as follows: Haval brand: A globally professional SUV brand. WEY brand: Positioned as a Chinese luxury SUV brand. ORA brand: The first independent new energy vehicle brand among mainstream Chinese automakers. Products include ORA Good Cat, ORA White Cat, ORA Black Cat, and ORA iQ. Great Wall Pickup brand: Great Wall Motors began with Great Wall Pickup. It includes the Wind Bo series and the Great Wall Cannon series models. Tank brand: It is a global high-end off-road brand launched by Great Wall Motors in response to the new trend of SUVs, and it is also an important achievement of Great Wall Motors' category innovation, committed to becoming the world's No. 1 off-road brand. It includes two major products: mechanical technology and business luxury.
Having followed the automotive industry for years, I've witnessed Great Wall Motors evolve from a single pickup brand to its current portfolio of six major brands. It all started with Great Wall Pickup laying the foundation, followed by Haval rising as the SUV powerhouse with globally leading sales. Then came WEY, targeting the premium SUV market with a focus on luxury experiences; ORA, dedicated to pure electric vehicles aimed at young female consumers; the Tank series specializing in rugged off-roaders, winning over outdoor enthusiasts; and the newly joined Saloon Mecha adopting a futuristic tech approach with intelligent features as its hallmark. This expansion has enabled Great Wall to cover the full spectrum from economical practicality to cutting-edge technology, with each brand boasting its unique development history and loyal fanbase. In the long run, brand diversification has strengthened the company's competitiveness, boosted Chinese automakers' market share domestically and internationally, and provided consumers with more diverse choices.
