How many brands does Giant own?
2 Answers
Giant owns only one brand, which is Giant itself. Below is some relevant information about Giant: 1. Brand Philosophy: Since entering the mainland market, Giant has adhered to the quality policy of 'Customer First, Customer Desires Always in Our Hearts; Quality is the Top Priority.' It integrates humanity's persistence for the future into its bicycle design philosophy and showcases the passion for life in every detail. It maintains the communication between nature and people, focusing on technology, fashion, and human-centric themes in this new era full of opportunities. 2. Manufacturing Technology: GIANT's composite carbon fiber products use aerospace-grade T-700 fiber, which combines incredible lightness with higher strength, making it the best material for bicycles. With a density of 1.8g/cm3 and a tensile strength of 4900Mpa, no other frame material can compare to GCT fiber.
I've been into cycling for years, and Giant has several sub-brands under its umbrella. Giant is the main brand, covering various types like mountain bikes and road bikes, known for their reliable quality. Liv is specifically designed for women, with frame geometry and saddles tailored to female needs. Momentum focuses on urban commuting, making it a great choice for daily transportation, equipped with practical accessories like bike locks. CADEX produces high-performance components, such as carbon fiber wheels, used in top-tier competitions. This brand strategy allows Giant to cater to different groups, from casual riders to professional athletes, showcasing the benefits of market segmentation. I recommend beginners first understand their needs before choosing a brand. The bicycle industry is also becoming more intelligent, similar to how the automotive industry uses different sub-brands to target niche markets and maintain competitiveness.
