
Giant owns only one brand, which is Giant itself. Below is some relevant information about Giant: 1. Brand Philosophy: Since entering the mainland market, Giant has adhered to the quality policy of 'Customer First, Customer Desires Always in Our Hearts; Quality is the Top Priority.' It integrates humanity's persistence for the future into its bicycle design philosophy and showcases the passion for life in every detail. It maintains the communication between nature and people, focusing on technology, fashion, and human-centric themes in this new era full of opportunities. 2. Manufacturing Technology: GIANT's composite carbon fiber products use aerospace-grade T-700 fiber, which combines incredible lightness with higher strength, making it the best material for bicycles. With a density of 1.8g/cm3 and a tensile strength of 4900Mpa, no other frame material can compare to GCT fiber.

I've been into cycling for years, and Giant has several sub-brands under its umbrella. Giant is the main brand, covering various types like mountain bikes and road bikes, known for their reliable quality. Liv is specifically designed for women, with frame geometry and saddles tailored to female needs. Momentum focuses on urban commuting, making it a great choice for daily transportation, equipped with practical accessories like bike locks. CADEX produces high-performance components, such as carbon fiber wheels, used in top-tier competitions. This brand strategy allows Giant to cater to different groups, from casual riders to professional athletes, showcasing the benefits of market segmentation. I recommend beginners first understand their needs before choosing a brand. The bicycle industry is also becoming more intelligent, similar to how the automotive industry uses different sub-brands to target niche markets and maintain competitiveness.

As someone interested in mechanics, Giant primarily operates several brands including Giant, Liv, Momentum, and CADEX. Giant handles the full range of products, with technical optimizations for mountain or road cycling; Liv focuses on women's physiological needs, featuring special suspension designs; Momentum emphasizes urban practicality, integrating anti-theft functions and economical materials; CADEX is dedicated to innovations like lightweight technology to push performance limits. These brands operate separately to specialize in their respective fields, similar to the multi-brand strategy of the Volkswagen Group in the automotive industry, with each capable of independent innovation. I find this approach beneficial for technological advancement and personalized user choices, especially as e-bikes gain popularity.

As a family user, Giant's brands such as Giant, Liv, and Momentum have made things much easier for me. Giant is an all-round choice, my wife loves Liv because it's comfortable to ride, Momentum is economical and practical for kids to ride to school, and CADEX components are occasionally used for upgrades. The prices range from affordable to high-end, offering great value for money. This multi-brand structure simplifies shopping, ensuring you don’t waste money on the wrong bike. Bike maintenance isn’t complicated either, similar to car maintenance—just regular checks on the chain and brakes. Safety comes first when commuting, so choosing the right brand is crucial.


