How Many Brands Does Chery Automobile Have?
3 Answers
Chery Automobile's brands include Chery, Karry, Qoros, Cowin, and two premium brands, Jaguar Land Rover. Relevant details are as follows: 1. Cowin and Rely have been discontinued. The Chery brand is the largest under Chery Automobile, which has continuously undergone reform and innovation, achieving significant improvements in product strength and quality. Chery Automobile Co., Ltd. is a state-owned enterprise engaged in automobile production, registered on January 8, 1997, with its headquarters located in Wuhu City, Anhui Province. 2. Currently, entry-level models under Land Rover, such as the Land Rover Discovery Sport, Range Rover Evoque, and Discovery Sport versions, are produced by the joint venture Chery Jaguar Land Rover. Similarly, Jaguar's entry-level models, the XEL, XFL, and E-PACE, are also manufactured by Chery Jaguar Land Rover. After local production of some Jaguar and Land Rover models, their prices have significantly decreased, enhancing competitiveness within the same segment.
Chery Group currently operates four main brands, with the most commonly seen on the road being Chery itself. Jetour specializes in the travel vehicle market, with spacious models like the X70 being particularly suitable for family trips. Last year, its sales surged to over 300,000 units, showing strong momentum. Exeed is positioned as a premium brand, with noticeably superior craftsmanship and materials, and models like the Tiggo 8 directly compete with joint-venture brands. The new energy sector is handled by iCAR, which was launched not long ago but features quite futuristic vehicle designs. Here’s a lesser-known fact: Karry Auto was acquired by Wuliangye in 2016, and Qoros now belongs to Baoneng Group—these two are no longer part of the Chery brand system.
I've studied Chery's brand matrix, which consists of four core brands: the most familiar Chery brand covers mainstream price points, with the Arrizo and Tiggo series being extremely common on the roads. Jetour, launched in 2018, specializes in the travel+ niche market and offers exceptional value for money. The premium Exeed line utilizes cutting-edge technology, with the Lingyun and Yaoguan models boasting solid chassis tuning. Last year, they also introduced the all-new iCAR new energy brand, with its first model, the MS03, featuring a futuristic design. It's worth mentioning that earlier spin-offs like Cowin and Qoros now operate independently, though their technical roots still bear traces of Chery's influence.
