How many automobile brands does Chery Group have?
2 Answers
Here is a detailed explanation of Chery Group's automobile brands: 1. Karry. Karry is a microcar brand under Chery, mainly producing MPV models. The vehicles under the Karry brand are affordable and of good quality. 2. Cowin. Cowin Auto is a new subsidiary brand established by Chery in 2014. Cowin Auto covers various fields such as MPVs, SUVs, and sedans, targeting the young consumer market, with intelligent connectivity being its core feature. 3. Qoros. Qoros is a joint venture between Chery and Israel, focusing on the mid-to-high-end market. 4. Chery Jaguar Land Rover. Chery Jaguar Land Rover is a joint venture brand between Chery and Jaguar Land Rover, recently established, with Chery holding a 50% stake, making it the largest shareholder of this brand. Chery Jaguar Land Rover has now launched four luxury models: the Discovery Sport, Range Rover Evoque, Jaguar XEL, and Jaguar XFL.
Chery Group currently controls several automotive brands, totaling around five. The main ones include Chery itself, which focuses on economical models; Exeed, which takes the high-end route with stylish designs; Jetour, specializing in the SUV market with good reception; iCAR, developing rapidly in the new energy vehicle sector; and Karry, which holds some share in the commercial vehicle market. As someone who regularly follows automotive news, I think this multi-brand strategy allows the group to cover a wider range of consumer needs, offering options for both daily commuting and business use. It's a strategically insightful approach to market coverage.