How Do Driving Schools Recruit Students?
3 Answers
Here are the methods for driving schools to recruit students: 1. Establish registration offices in high-traffic areas to enhance visibility and credibility. 2. Launch different advertising slogans during different periods and under different policies to increase enrollment numbers. 3. Focus on promotional campaigns, recruit student agents, and offer corresponding rewards for in-depth promotion. Additional Information: Students can enroll as long as the driving school is legitimate. Required documents for registration may include copies of ID cards, residence permits, etc., with some regional variations in the specific documents needed.
Our driving school mainly relies on a combination of online and offline methods for student recruitment. Online, we post videos of students practicing driving on platforms like Douyin and WeChat Moments, showcasing beginners smoothly parking in reverse, which is quite appealing. We also run promotions on Meituan and Gaode Maps, so our school pops up when people search for driving schools. Offline, during high school graduation seasons, we set up booths right at school gates, handing out flyers and offering small gifts. We incentivize current students to bring in new ones by offering cashback or tuition discounts. The enrollment process is simple—just call to make an appointment or fill out an online form, and our customer service follows up immediately. Occasionally, we run promotions, such as special discounts for students during winter and summer vacations, where enrollment comes with a free theory exam question bank. Our recruitment highlights include high pass rates, friendly instructors, and flexible practice schedules. We also collaborate with nearby businesses, offering group discounts for employees who sign up together.
When I was choosing a driving school, I paid attention to their enrollment methods. They posted posters on community bulletin boards with promises like 'guaranteed learning or money back.' A free-to-try driving simulator was placed at the entrance, and I found it interesting after trying it for ten minutes. The enrollment office displayed a large price list, clearly marking C1 classes and VIP classes separately, with flexible installment payment options. During the consultation, the staff showed me photos of the training grounds on a tablet and invited me to join a WeChat group to see feedback from other students. It was thoughtful that I could choose my own instructor when enrolling, though some popular instructors had tight schedules requiring waiting in line. Before signing up, they arranged a 30-minute trial drive, where the instructor directly taught steering techniques in the car. The whole process was transparent, with manuals provided detailing the physical check-up and theory test procedures. Using a referral code from an existing student could save 200 yuan, and my classmate managed to get three people to enroll together this way.
