How Big is Haima?

[BenjaminAnn]

Haima models vary in size depending on the specific model. For example, the Haima M3 has dimensions of 4545/1737/1495mm (length/width/height) with a wheelbase of 2600mm, making it a standard compact car. The History of Haima Automobile: In 1988, Haima established its factory in Haikou City, Hainan Province, marking the beginning of its first entrepreneurial phase. During the second phase from 1998 to 2005, Haima collaborated with strategic partners, adopting an open, cooperative, learning, and developmental approach, which solidified the foundation for its self-development. Starting from 2006, Haima embarked on its third entrepreneurial phase. Today, Haima boasts two vehicle factories and an engine factory with an annual production capacity of 150,000 units. The Logo of Haima Automobile: The logo of Haima Automobile features an abstract falcon shape embedded within a circle symbolizing the sun, representing the rising sun and the spreading wings of a roc. This symbolizes Haima Automobile's striving spirit and its corporate image of aspiring to soar.

[MacDawson]

As a car enthusiast, I find Haima Automobile's overall scale quite distinctive. Established in 1988 and headquartered in Haikou, Hainan, it is a mid-sized player among China's domestic brands. With factories located in Hainan, Zhengzhou, and other areas, the company boasts a large total production area and an annual capacity of around 150,000 vehicles. Its workforce of nearly 10,000 employees positions it as a substantial manufacturer—not a mega-factory, but certainly far beyond small workshops. In terms of market share, Haima ranks in the middle among domestic Chinese automakers, with annual sales fluctuating in the hundreds of thousands, particularly enjoying strong popularity in southern regions. Having previously partnered with Mazda, Haima now focuses on SUVs and budget-friendly sedans, alongside its new energy vehicle initiatives, steadily expanding its scale. Overall, while not a top-tier giant, Haima offers great value for money and significant growth potential—I’m optimistic about its future prospects.

[OwenRose]

I frequently work on car repairs and have extensive experience with Haima vehicles. Their physical dimensions are quite user-friendly. For example, the popular SUV Haima S5 measures approximately 4300mm in length, 1810mm in width, and 1650mm in height, making it a compact size that's easy to park and doesn't take up much space. Weighing around 1500kg, its interior space is family-friendly for a household of five, with a 2600mm wheelbase ensuring ample legroom. Another model like the Famila sedan, with a length of 4500mm and width of 1700mm, offers agile and stable driving. These dimensions are particularly practical for urban driving—neither too large to handle nor too small to feel cramped. Overall, Haima cars emphasize practicality from their exterior design to interior space, making them worth a try.

[AutumnLynn]

I've been driving a Haima for several years and find the brand's overall scale to be moderate. It's not as massive as SAIC or Geely, but its development has been steady. With annual sales of about 200,000 to 300,000 units, it covers sedans, SUVs, and new energy models, ranging in size from compact cars at 4.2 meters to larger vehicles up to 4.7 meters. The brand enjoys a good reputation in second and third-tier cities, and while its popularity may not match that of international giants, its affordable pricing appeals to budget-conscious consumers like myself. In recent years, with the introduction of electric vehicles, the brand's scale has been growing, offering great value for money in terms of experience.

[DelNora]

From a product perspective, Haima Automobile offers a comprehensive range of sizes. The lineup includes the compact sedan Famiy (approximately 4.5 meters long), SUVs like the S7 reaching 4.7 meters, and new energy vehicles such as the Aishang E with moderate dimensions. In terms of width, smaller models are as narrow as 1.7 meters while larger vehicles extend to 1.8 meters, catering to diverse needs. Although not an industry giant, the brand maintains a moderate annual production capacity of around 150,000 units, holding a small market share with a focus on cost-effectiveness. The vehicles feature high space utilization with ample headroom and generous legroom, showcasing humanized designs for comfortable driving and riding experiences.

[RebeccaFitz]

I've test-driven Haima cars multiple times and found their size design very thoughtful. The SUV, like the S5, is about 1.65 meters tall with good visibility, while the sedan M3 is 4.5 meters long with flexible turning. The brand's overall scale is steadily growing, with large factories widely distributed and nearly 10,000 employees, selling 200,000 to 300,000 units annually. The interior space is optimized, with spacious rear legroom and ample headroom. The handling is easy and comfortable, with the size controlled just right, making it effortless to drive and suitable for family daily use. It offers high value for money and is a worthy choice. Future expansions are even more promising.