How Big is Haima?
2 Answers
Haima models vary in size depending on the specific model. For example, the Haima M3 has dimensions of 4545/1737/1495mm (length/width/height) with a wheelbase of 2600mm, making it a standard compact car. The History of Haima Automobile: In 1988, Haima established its factory in Haikou City, Hainan Province, marking the beginning of its first entrepreneurial phase. During the second phase from 1998 to 2005, Haima collaborated with strategic partners, adopting an open, cooperative, learning, and developmental approach, which solidified the foundation for its self-development. Starting from 2006, Haima embarked on its third entrepreneurial phase. Today, Haima boasts two vehicle factories and an engine factory with an annual production capacity of 150,000 units. The Logo of Haima Automobile: The logo of Haima Automobile features an abstract falcon shape embedded within a circle symbolizing the sun, representing the rising sun and the spreading wings of a roc. This symbolizes Haima Automobile's striving spirit and its corporate image of aspiring to soar.
As a car enthusiast, I find Haima Automobile's overall scale quite distinctive. Established in 1988 and headquartered in Haikou, Hainan, it is a mid-sized player among China's domestic brands. With factories located in Hainan, Zhengzhou, and other areas, the company boasts a large total production area and an annual capacity of around 150,000 vehicles. Its workforce of nearly 10,000 employees positions it as a substantial manufacturer—not a mega-factory, but certainly far beyond small workshops. In terms of market share, Haima ranks in the middle among domestic Chinese automakers, with annual sales fluctuating in the hundreds of thousands, particularly enjoying strong popularity in southern regions. Having previously partnered with Mazda, Haima now focuses on SUVs and budget-friendly sedans, alongside its new energy vehicle initiatives, steadily expanding its scale. Overall, while not a top-tier giant, Haima offers great value for money and significant growth potential—I’m optimistic about its future prospects.
