
Provided to relevant departments. Selling refers to selling under the premise of clearly informing consumers that it is a showroom car, and there are quite a few interested consumers. Employees also need to sign an agreement, with different models restricted from being sold within a certain number of years. Internal absorption is prioritized for display cars.

Previously, I came across how 4S stores handle display cars—they usually sell these vehicles at a discount. After being showcased in the showroom for a few weeks or months, display cars have relatively low mileage, typically within a few hundred kilometers, but there might be some minor wear on the interior and exterior, such as slight scratches on the seats and doors. The dealership will conduct a thorough inspection first, including checking the engine operation and tire condition, ensuring everything is in order before labeling them for sale at a lower price. These cars are often used as promotions to attract customers, with prices 10%-20% cheaper than new cars. Buyers get a good deal, while the 4S store frees up space for newer models—a win-win situation. However, it's advisable to carefully inspect the car before purchasing, check if the warranty is extended, and avoid models with obvious defects.

I remember discussing the treatment of display cars at 4S stores before—they're usually sold at a discount. These display cars aren't driven long distances during exhibition, so their mileage is very low, but they might show minor signs of use, like fingerprints on the steering wheel. Store employees often get first dibs on buying them, as they come at a bargain price and still include the warranty. The remaining cars are then offered in public promotions, with test-drive customers frequently having the chance to secure one. The process is straightforward: sales staff directly reduce the sticker price, cutting maintenance costs. Buyers can benefit, but it's important to check the paperwork for any hidden issues. Overall, this approach helps quickly clear inventory and supports the introduction of new models.

Anyone who has worked in a dealership knows how display cars are handled. They have short display periods, then are sold at a discount—either offered internally to employees or pushed to customers. Dealerships focus on cost control to avoid significant depreciation losses. Buyers can snag a bargain with lower prices for nearly new cars, but should check paint and interior wear. Sometimes display cars become test-drive vehicles before being resold, making the process highly efficient.


