History of Great Wall Motors?

[DiCooper]

Great Wall Motors has a 30-year development history, having gone through several periods including the boom of private economy, the rise of independent brands, and the popularity of SUV models. The historical milestones of Great Wall Motors are as follows: 1. Mid-to-late 1990s: China's private enterprises ushered in a new round of rapid development. Great Wall targeted the consumer group of individual businesses and township enterprises, who had a strong demand for pickup trucks that could haul goods, were fuel-efficient, durable, and affordable. At that time, state policies imposed strict restrictions on the purchase of sedans by social units, leading many organizations to turn to pickup trucks instead. Great Wall seized this historical opportunity. 2. March 5, 1996: The first Great Wall Deer pickup rolled off the production line. The vehicle's engine was sourced from Mianyang Xinchen Engine Factory, and the transmission came from Tangshan Gear Factory. 3. Export: It has been 16 years since Great Wall's first export, and the process of expanding into overseas markets has always reflected a 'steady' approach. For over a decade, Great Wall has ranked among the top in both the quantity and value of exports among Chinese automakers.