Has the Phaeton been discontinued?
1 Answers
Volkswagen Phaeton has been discontinued. The following are the specific reasons for the discontinuation of the Volkswagen Phaeton: 1. The Phaeton had low production volume and poor sales, resulting in significant losses for Volkswagen. Due to excessively stringent technical requirements, the Phaeton's production volume was extremely low, with a daily output of only about 8 units. Its annual sales were less than 1/10th of the Mercedes-Benz S-Class, and from production to discontinuation, it never achieved its sales targets. 2. The manufacturing costs were high, with a loss rate as high as 40%. 3. The Phaeton's product updates were slow, and its product strength declined year by year. Apart from poor market performance, the Phaeton underwent only two minor facelifts during its 14-year product cycle, lagging two generations behind its competitors, with clearly insufficient product strength. 4. The strong performance of competitors such as the Mercedes-Benz S-Class, BMW 7 Series, and Audi A8L was also one of the main influencing factors.