Has the Crown Been Discontinued?

[Kathleen]

In April 2020, the Toyota Crown was officially discontinued, ending with its fourteenth generation. The discontinuation was due to its lackluster market performance and poor sales, with only 10,378 units sold in 2019. Toyota replaced it with the all-new Avalon. Additional details: 1. The first-generation Crown was introduced in 1995, and up until the twelfth generation, which entered the Chinese market in 2003, it remained a popular and best-selling model. In 2003, it even reached a peak monthly sales figure of 20,000 units. 2. With the launch of the thirteenth generation, its positioning became overly high-end, with prices rising to the level of BBA (BMW, Benz, Audi). As a mid-to-large-sized C-segment sedan, it also suffered from issues such as large displacement and high fuel consumption, gradually losing its consumer market. Meanwhile, Toyota's all-new Avalon, based on the TNGA architecture and also positioned as a mid-to-large-sized C-segment sedan, performed more impressively in various aspects. For market considerations, Toyota chose to discontinue the Crown and focus on promoting the Avalon.

[OMakayla]

Yes, the Toyota Crown sedan was discontinued in China around 2019, primarily due to market demand shifting towards SUVs and new energy vehicles. However, the new Crown series has been launched, now as a luxury crossover model, such as the Crown Crossover, which is selling well in Japan and some overseas countries. I think as a classic luxury brand, this transformation is quite successful—the new models retain comfortable interiors and high-quality driving experience, but incorporate hybrid systems and modern designs, with more spacious and practical interiors. Toyota has maintained the Crown's luxury positioning amidst the electric vehicle trend. If you miss the old Crown, you might want to try the new one—it offers both comfort and a sporty driving feel. Market responses indicate that this might be a wise choice.

[GemmaMarie]

Hello, to put it simply, the Crown sedan has been discontinued for several years. Now Toyota has repurposed the Crown name for a brand-new crossover. I drove my friend's test vehicle and it felt amazing! It's no longer a traditional large sedan but a hybrid crossover version with smooth starts, low fuel consumption, and intelligent driving assistance. In Japan, this car is selling like hotcakes, attracting many young people. I think the automaker's transformation is a good thing. Old users might be disappointed, but the new Crown enhances practicality—like a spacious trunk and better ground clearance, making it more suitable for family trips. Overall, it inherits classic genes but better fits the pace of modern life.

[MacDylan]

The Crown sedan series has indeed been discontinued, with production ceasing in China as early as 2020. The reasons include sluggish sales and the market's shift towards SUVs. Toyota has now introduced the new Crown crossover, such as the Crown Sport and Sedan versions, but they are essentially crossover designs. According to reviews I've seen, it features the THS hybrid system, offering strong performance and fuel efficiency, with an upgraded luxurious interior. For car enthusiasts, while the classic sedan is gone, the revival of the new models globally can be seen as a tribute to tradition, and there may even be a pure electric version in the future.

[DaisyMarie]

Indeed, the discontinuation of the Toyota Crown sedan is a fact, primarily in the Chinese and American markets. However, the new Crown crossover has been launched, combining sedan comfort with SUV versatility. During my test drive, I found it offers stable handling, low noise levels, and retains the Crown's signature luxury style. From a trend perspective, Toyota is responding to shifting consumer preferences—introducing new models for long-term survival, including the adoption of electric technology. While longtime owners may feel nostalgic, the new model holds advantages in safety and efficiency.