Has the Crown Been Discontinued?
1 Answers
In April 2020, the Toyota Crown was officially discontinued, ending with its fourteenth generation. The discontinuation was due to its lackluster market performance and poor sales, with only 10,378 units sold in 2019. Toyota replaced it with the all-new Avalon. Additional details: 1. The first-generation Crown was introduced in 1995, and up until the twelfth generation, which entered the Chinese market in 2003, it remained a popular and best-selling model. In 2003, it even reached a peak monthly sales figure of 20,000 units. 2. With the launch of the thirteenth generation, its positioning became overly high-end, with prices rising to the level of BBA (BMW, Benz, Audi). As a mid-to-large-sized C-segment sedan, it also suffered from issues such as large displacement and high fuel consumption, gradually losing its consumer market. Meanwhile, Toyota's all-new Avalon, based on the TNGA architecture and also positioned as a mid-to-large-sized C-segment sedan, performed more impressively in various aspects. For market considerations, Toyota chose to discontinue the Crown and focus on promoting the Avalon.