Does the Lavida belong to FAW-Volkswagen or SAIC Volkswagen?
1 Answers
Lavida is independently developed by SAIC Volkswagen, so Lavida belongs to SAIC Volkswagen. The following are the differences between SAIC Volkswagen and FAW-Volkswagen: Product positioning: SAIC Volkswagen's car models are mainly positioned as mid-to-high-end vehicles, with well-known models such as Lavida and Passat, and their prices are naturally higher than those of FAW-Volkswagen. FAW-Volkswagen, on the other hand, focuses on mid-to-low-end vehicles, with popular models such as Jetta and Bora. Therefore, in terms of positioning, there are certain differences between the two. Different influence in the domestic market: SAIC Volkswagen was established in 1984, earlier than FAW-Volkswagen in 1991, which means SAIC Volkswagen entered the domestic market earlier. As a result, SAIC Volkswagen has left a deeper impression on Chinese consumers and has a better understanding of their needs compared to FAW-Volkswagen, so its influence in the domestic market is also higher than that of FAW-Volkswagen.