No, Scion does not still make cars. Toyota discontinued the Scion brand in 2016 after a 13-year run. The brand was initially launched to attract younger buyers with its no-haggle pricing and unique models. However, as the target demographic aged and the market evolved, Toyota decided to fold the most successful Scion models directly into the Toyota lineup. This move streamlined their offerings and allowed them to market these vehicles to a broader audience under the more universally recognized Toyota badge.
For a clear picture, here’s what happened to the key Scion models:
| Scion Model | Toyota Successor | Key Features Carried Over |
|---|
| Scion tC | Discontinued | No direct replacement; a sporty coupe segment exit. |
| Scion xB | Discontinued | The iconic boxy design was not continued. |
| Scion iA | Toyota Yaris iA (now Toyota Yaris Sedan) | The subcompact sedan platform and fuel efficiency. |
| Scion iM | Toyota Corolla iM (now Toyota Corolla Hatchback) | The versatile hatchback body style and sporty tuning. |
| Scion FR-S | Toyota 86 (now GR 86) | The core sports car platform, co-developed with Subaru. |
The primary reason for ending Scion was the convergence of its original target market. The young buyers Scion was meant to attract started buying entry-level Toyota and Lexus models. Furthermore, Toyota itself began incorporating Scion's key selling points, like bold styling and straightforward pricing, into its main brand. So, while you can't buy a new Scion today, you can find its spiritual successors on Toyota dealership lots, often with more features and the backing of Toyota's extensive dealer network.
