Yes, Mazda absolutely still makes cars and is a thriving, independent automaker. Far from shutting down, the company is in the midst of a significant product overhaul, refreshing its core lineup like the CX-5 and CX-50 SUVs while launching all-new models such as the larger CX-90 and the upcoming CX-70. Mazda is also strategically moving upmarket with its premium Mazda Premium strategy, focusing on more luxurious interiors, powerful inline-six engines, and refined driving dynamics to compete with brands like Acura and Volvo, rather than just Toyota and Honda.
This shift might cause some confusion. Mazda has phased out some passenger cars in key markets like North America, including the Mazda6 sedan and the Mazda3 hatchback/sedan in certain trims, to focus on the more popular SUV segment. However, these models are still available in other global markets. The company's current North American lineup is SUV-centric but is expanding.
Mazda's future is also electrified. They have pledged substantial investment into electrification, with plans to introduce new hybrid, plug-in hybrid, and battery-electric vehicles by 2030. The MX-30, though a limited-release electric vehicle, was an early step in this direction. The brand remains committed to its core philosophy of Jinba Ittai ("horse and rider as one"), emphasizing driver engagement even as it adopts new technologies.
| Model | Segment | Key Feature | Powertrain | Starting MSRP (Est.) |
|---|
| CX-5 | Compact SUV | Best-selling model, refined handling | 2.5L I4, Turbo option | ~$29,000 |
| CX-50 | Compact Outdoor SUV | Rugged design, built in Alabama | 2.5L I4, Turbo option | ~$31,000 |
| CX-90 | 3-Row Midsize SUV | Premium interior, new inline-6 engine | 3.3L Turbo I6 PHEV | ~$40,000 |
| MX-5 Miata | Sports Car | Iconic rear-wheel-drive roadster | 2.0L I4 | ~$29,000 |
| Mazda3 | Compact Car | Available sedan or hatchback | 2.5L I4 | ~$24,000 |
